Tea Towels | Protea Print Series

In most kitchen, home, and gift businesses, tea towels are a core product—often the entry point for new customers. SpaZa is defined by dish covers, but including tea towels is essential for meeting customer expectations and merchandising the brand as a complete kitchen solution. I treat tea towels as a positioning product: something familiar, functional, and accessible. Tests have shown that designs with clear, recognizable motifs outperform abstract patterns. Understanding what resonates helps create a cohesive and commercially viable range.