Product Design | Home & Beauty
With a commercial eye for innovation and practicality, I specialize in designing highly functional products for the home and beauty industries. My strength lies in collaborating closely with skilled artisans to bring creative product concepts to life, ensuring they resonate commercially and succeed in the market.
Brand Strategy
Opportunity
As a product strategist, I look for ways to increase the value of every customer interaction by expanding product lines in thoughtful, relevant ways. I focus on creating new items that naturally complement existing collections, while meeting slightly different needs. In this case, many of our sales were for gifts—so I started thinking: What can someone buy for a friend who doesn’t have a kitchen yet? What if you’re unsure of their style or colour preferences? And what about gifts for men?
This line of thinking led to the development of a small personal care range—items that feel personal, are easy to gift, and still align with our values. The result was a line that worked beautifully both as a standalone offering and a natural extension of our home textiles.
Product Strategy
Product Development
Inspired by the knitted kitchen cloths I grew up with, I began designing products that combined nostalgic function with a modern, eco-conscious aesthetic. Each item was created to meet a real household need—replacing plastic wrap, produce bags, and synthetic cloths—while being beautiful enough to gift. Key innovations included the original hand-knit cotton kitchen cloth and breathable cotton dish covers that reimagined food storage in a stylish, sustainable way.
RETail Strategy
Impact and Outcomes
SpaZa successfully introduced an evergreen product range into South Africa’s retail landscape and expanded into international markets including Canada, the USA, and the UK. The brand’s scalable designs enabled home-based production by women in marginalised communities, creating flexible employment that offered dignity, income, and autonomy to mothers and caregivers. SpaZa has positioned itself as a pioneer in sustainable home goods in South Africa, with a growing international reputation for design-led, purpose-driven products.