Rectangular Dish Covers: A Strategic Line Extension

Building on the success of our 4-pack round dish covers, I introduced new rectangular sizes to expand the range. Line extensions like this help refresh brand interest, support content and campaign ideas, and increase average order value. The 3-pack sells especially well online, aligning with free shipping thresholds, while each cover is also available individually. This simple expansion added four new SKUs designed to meet the needs of wholesale, retail, and e-commerce alike.